Edit files Lollapalooza 2022 marks the resumption of the event two years after the pandemic and will feature Samsung As one of the sponsors.
The event sponsor for the third year in a row, Samsung will drive the Ferris wheel to the festival and will make the Galaxy S22 5G available at every booth, allowing the public to sign up. People will even be able to receive photos later.
“In our activations during the festival, we will allow the audience to learn, in action, the true features of Galaxy Ecosystem devices and how they contribute to a better experience doing what they love most,” he explains. Mario SouzaSenior Director of Marketing, Mobile Experience, Samsung Brazil.
Samsung activations in Lollapalooza
The festival, which takes place from March 25-27, will feature a series of technology activations by the brand. The public, for example, will be able to wait in line for a Ferris wheel with fans and the foldable smartphone Galaxy Z Flip3 5G.
We’re still queuing up, the totems will be available with the Galaxy Z Fold3 5G units to show off the shows happening at the moment.
Samsung also announced Galaxy Studio, a space that will host 4 more event activations:
- a dance booth that lights up as the participant moves, where the audience will have access to the Galaxy Buds2 with active noise cancellation and the Galaxy Watch4 to measure their heart rate during activity;
- Create posters and drawings on the Galaxy S22 screen with the S Pen, the Samsung smart stylus;
- A hammock space in a mirrored room with flashing neon lights that change colors and brightness. In this activation, the company aims to allow testing of Nightography, a concept that uses the Galaxy S22 5G’s sensors and processor to create crisp images;
- A gallery of photos and videos recorded during the previous three spaces, as well as a display of content captured by Samsung Promoters who will move through the event.
Samsung will also be present at the ‘Lolla Lounge’, a public resting space where visitors will be able to watch Lollapalooza Brasil shows via Galaxy S22 Ultra 5G smartphones.
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