Prime Minister Badil Announces the signing of a broadcast contract with Sky in Italy, UK, In Ireland, Germany, Switzerland and Austria.
Sky, owned by Comcast, will present Premier Padelthe new official international padel circuit, governed by the International Federation of the Game (FIP) and supported by the Professional Padel Association (PPA) and Qatar Sports Investments (QSI), A new show with more than 24 million viewers among its subscribers.
Sky has signed an initial one-year contract covering the 2022 Premier Padel season and will begin broadcasting with the Ooredoo Qatar Major 2022, which begins on March 28 at the Khalifa International Tennis and Squash Complex in Doha.
This news comes just days after the announcement of a significant four-year contract with ESPN to broadcast Prime Padel in nearly 50 countries in the LATAM region, covering South America, Central America, Mexico and the Caribbean.
These agreements will allow the sport to reach a global audience like never before. More broadcast deals will be announced in the coming days as excitement around the new official circuit only grows.
Since its launch a month ago, the FIP, PPA and QSI have made a number of significant announcements regarding the new official circuit, including confirmation that no fewer than ten (10) new tournaments will be hosted this year – including four major tournaments.
Entries in the first official tournament, the Ooredoo Qatar Major 2022, have already broken records, with 123 pairs registered from 19 different countries. The standard amount of prizes for each discipline was announced at €525, while important new ranking points for the new circuit were also revealed.
Luigi Carraro, FIP President, said:Week after week, we welcome incredible new partners as we break records and take the sport and its players to unprecedented heights. From the very beginning, we affirmed our desire to internationalize the Padel game and ensure that fans from all over the world accompany us on this adventure. Thus, Sky’s transformation into your trusted streaming partner is exceptional news. Sky is known as the ultimate reference among the international media, and it is precisely on this perspective that this new department is based. There is still much to come, and I look forward to the 2022 Ooredoo Qatar Grand Prix, which will usher in a new global era for our sport, starting next week.. “
The Board of Directors of the Professional Padel Association (PPA) said: “This historic deal with Sky shows once again that professional players and the sport themselves are finally getting the international level they deserve. These broadcast deals will light up our sport and allow our players to inspire new audiences every day, in more and more countries. By increasing the offer, our players will inspire the next generation of gaming enthusiasts. Padel, and that’s how our sport is really going to evolve.“
Padel was discovered by Frank Beneste at the Club des Pyramides in 2009 in the Paris region. Because Padel is part of his life. You often see him traveling all over France to cover the big events in French football.