Musk says X, Twitter’s former company, reduces the reach of links posted on the social network

Links to websites and portals published on Ex, former Twitterhas a smaller scope under management Elon Musk. The owner of the social network said on the third Tuesday of this month that in order to promote the platform’s algorithm, Twitter reduces the reach of content with a kind of redirection, to give priority to those already published in text format on the site.

According to the billionaire, the viewing preference will always be for content that does not contain any kind of link that leads outside the platform. Musk revealed this information in a comment on the same social network.

In the post, Musk commented on the decline in audience numbers coming directly from links posted on Twitter and the company’s social networks. Meta, like Instagram and Facebook. This action tends to harm news sites, content producers on other social networks and the publication of services that do not exist on the platform.

“Interesting. Our algorithm is trying to optimize the time spent on

In January this year, the social network began accepting posts of up to 4,000 characters in Facebook accounts. Twitter bluesocial network subscription service. The plan costs around R$60 per month. In the free version, users can post up to 280 characters at a time.

The billionaire had previously “tested” something similar once he took over the management of the social media network, at the end of 2022. At that time, cutting links was limited to sites competing with Twitter, such as Bluesky, by Jack Dorseyfounder of Twitter, and Mastodon, which was absorbing the audience coming from Musk’s network.