aAfter suggesting customers to warm up with their pets and exercise to reduce heating bills, a member of British energy company SEE apologized for the “wrong and useless” advice.
SSE, which is owned by OVO Energy, has proposed 10 “simple and economical ways to keep warm this winter” for its customers, according to the Financial Times. Among the recommendations, in addition to hugging pets, eat bowls of oats and hop.
According to CNN, in an accessed statement, an OVO Energy spokesperson said: “Recently, a link was sent to a blog containing energy saving tips for customers. We understand how challenging the situation has been for many of our customers this year.”
He added, “We are working hard to find meaningful solutions as we approach this energy crisis and acknowledge that the content of this blog has been disparaged and useless. We are ashamed and sincerely apologize.”
OVO Energy withdrew its board of directors after a flurry of indignant responses from lawmakers and activists. After the apology, British MP Darren Jones commented: “I’m glad they apologized. I’m not sure who signed off on a marketing campaign asking people to wear a jacket and eat oatmeal instead of turning on the heating if they can’t pay.”
Good, I’m glad they apologized. I’m not sure who signed up for a marketing campaign asking people to wear a jacket and eat porridge instead of turning on the heating if you can’t afford it. https://t.co/QFrU9VE9tk
– Darren Jones MP (@darrenpjones) January 10 2022
The UK is facing a rise in gas prices, which has led to higher energy bills in recent months. The BBC reported that British consumers will pay the equivalent of around €947 more to heat and light their homes this year and that European gas prices are up 400% from the previous year and electricity prices by 300%.
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