BOLA – Liga enters into official agreement with Bwin (Liga)

This Friday, Liga Portugal formalized a partnership agreement with Bwin, which includes the next five seasons Naming the sponsor From the main Portuguese championship.

“This is truly a historic moment for the Spanish Football League and for all professional football. A strategy that began to be defined in 2015, when very few people believed we could take care of this dimension. This is a partnership agreement with historic values ​​and reflects the work of planning and betting. On managing entrepreneurship more and building and promoting a new brand that can become a national and international reference, ”says Pedro Proinka, the organization’s leader, stressing:

“Bwin is an internationally credible reference brand, which belongs to the Entain Group (ENT.L), a group listed on the London Market, which will also be a superior partner in our internationalization strategy, and is a much needed strategic carrier for the league and our clubs. I am sure that this relationship, which has just begun, will take the future of the Portuguese league, Bwin, to a level that has not been achieved before. ”

On Bowen’s side, Marcos Silva said: “The Portuguese League is a very credible entity in the country, and it is well known. So this agreement is of the utmost importance for the company entering the Portuguese market on the right foot. Bwin wants to be a part of this partnership because through it we will achieve very high market visibility. We will send a positive message to the Portuguese market, that we are here to stay, and that we stand up for principles in the industry such as honest and responsible gambling, with the utmost attention paid to the customer. We hope the league will help us position our brand globally. As I said before, it is a highly credible entity that is recognized worldwide for competition, clubs and players. So we hope, through this partnership, that we can together plan the development of the brand. »