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Annalena Baerbock

Amazon is betting on a new project and will open a hairdresser in London – O Jornal Económico

The company revealed in a statement that the Amazon e-commerce platform will bet on new forms of business and will open a two-story hairdresser in London. Although this new work has nothing to do E-Commerce, Amazon salon aims to be a space where customers can experience “the very best in hair care and haircut”.

The Amazon Salon will be installed on Birchfield Street in Spitalfields, London, and will have two floors and over 139,000 square meters. The salon will test the latest technology created exclusively for the sector, and bet on augmented reality consulting for hair.

Through technology, customers will be able to test new hair colors without ever having to commit to a color they don’t like.

According to a company statement, the services available at this salon will be provided by Elena Lavani, owner of Neville Hair & Beauty, a freelance hairdresser in London who has been in business for 20 years.

“We designed this salon so customers can try some of the best hair styling technology and products in the industry,” said John Pomphrey, Director of Amazon UK. “We want this unique location to bring us closer to customers and to be a place where we can collaborate with the industry and test new technologies,” he explained.

According to the company, this space is located less than five minutes from Amazon’s UK headquarters and can hold 5,000 people. In the initial phase, this space will only receive workers from Amazon, but the public can actually set dates for presenting it in the coming weeks, although it does not indicate the venue’s opening date or prices.

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