In order to help creators promote their new shorts platform on YouTube, Google has unveiled a $100 million fund to push the most popular. The giant says that creators can make money even without being part of the YouTube Partner Program. This budget is expected to be handed over to breeders during 2021 and 2022, and each breeder will receive between $100 and $10,000 in incentives.
Google’s short video creation service, YouTube Shorts, arrived in Portugal on July 12. In the style of TikTok and Facebook, the shorts let you create videos of up to 60 seconds, for now only on a smartphone, and add a bunch of stuff to them. For videos created with shorts, it is possible to add music or audio clips, it is also possible to add subtitles, control the speed of video recording or activate a timer so that you can record in a hands-free mode and have time to relax. screenshots.
To explain the process of monetizing short videos, YouTube shared a video explaining the whole process:
And how do you qualify to get paid for shorts? Currently, YouTube invites thousands of qualified content creators, considering the number of visitors to their short videos and other engagement metrics. Meaning, anyone who starts succeeding with their small videos will likely be asked to monetize their content later on. Thus avoiding that partners only add another source of income.
It is reported that YouTube does not accept videos that have been used on other platforms such as Snapchat or TikTok, indicating that it will take care of the respective watermarks. The push will encourage creators to produce original content for the new platform.
On support page Google says it is currently testing paying creators in 10 countries: Brazil, India, Indonesia, Japan, Mexico, Nigeria, Russia, South Africa, the United Kingdom, and the United States, but promises to expand the program to other countries soon. .
Also regarding the rules, all channels eligible for the bonus must have uploaded at least one short video in the last 180 days. Channels must comply with YouTube’s current community, copyright, and monetization policies.
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