Microsoft has already revealed in the past that its mission is to expand the Xbox ecosystem with the help of Game Pass to reach as many screens as possible. Whether through console, PC, mobile or the cloud, Xbox wants to expand its audience and bring games to more players around the world.
Tim Stewart, Microsoft’s CFO, recently spoke about several topics in the world of technology at the Wells Fargo TMT Summit and one of them was regarding the new era of video games, with new opportunities for revenue and how they will have to look different even at companies that were previously seen as… competition.
“And that means smart TVs. That means mobile devices and that means what we’ve seen previously as competitors, like PlayStation and Nintendo. Let’s move on to Nvidia’s own subscription service GeForce Now.”
First-party titles, subscriptions and advertising are high-margin businesses and they will continue to focus on this as a form of growth, which means expanding to more platforms to be present on as many screens as possible, Stewart said.
With games like Call of Duty and Diablo now becoming first-party titles, Xbox is already releasing titles on platforms from companies hitherto seen as competitors. This doesn’t mean that the next Gears game will be released on PlayStation 5 or that a new Halo Kart Racing game will be released on Nintendo’s next console.