A special limited edition will reach fans of the brand later this year
The Ford Puma ST Gold Edition will be a reality, and a version created by the brand’s enthusiasts will be available to order and deliver at the end of this year, 2021. This model, which will be a limited edition, resulted from an online consultation that knew its name.
Over the course of 10 days, fans of the brand took some 275,000 votes in a series of polls on Ford’s Twitter and Instagram social networks, choosing color combinations from different items, from body paint to stickers to brake calipers.
The result of the vote was also the appointment of the Puma ST Gold Edition to the first Ford Performance Model to offer a design based on public opinion, in an initiative that left Ford Europe’s Design Director, Amko Leenarts, very satisfied.
“In order to create something truly special for our performance fans, we have taken a forward-looking approach to co-creating the Puma ST Gold Edition. The number of votes obtained is indicative of our customers’ enthusiasm as well as their excellent taste. It’s all in the details, and with this special edition, our fans made A really desirable product.”
The results of each survey were collected from individual markets across Europe, as well as Ford Europe’s core channels, before being aggregated to arrive at a global winner.
|survey||Most Voted Option||Lowest Vote Option|
|exterior paint||black – 56%||grey|
|brake caliper||red – 74%||black|
|sew belts||gray – 87%||black|
|badges||Fonts – 74%||Strips|
|letter or symbol||ST codes – 79%||no codes|
|thresholds||Puma – 53%||Ford performance|
|Custom Recording||ST – 55%||puma|
|Noun||Puma ST Gold Edition – 59%||Puma ST 24K Edition|
The Puma ST Gold Edition will be equipped with a 1.5-liter EcoBoost petrol engine and 200 hp, which accelerates from 0 to 100 km / h in 6.7 seconds and offers three drive programs: Eco, Sport and Track.
As an option to improve driving dynamics with special attention to cornering response, there will be a mechanical locking differential (the first in this segment), patented vector-force springs and unique suspension and steering modifications.