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A survey conducted by Ipsos for Sky News has revealed that the rising cost of living in the UK is driving many Britons to indulge in their routines and thus seek to cut costs. according to In a study of more than 2,000 people, some Brits started skipping meals or turning off the heating in their homes.
Data collected by Ipsos shows that UK citizens are uneasy about the situation – four in five are concerned about higher prices in the coming months. The situation is particularly alarming for those with low wages. More than half of respondents with an annual income of around £20,000 said they were “very concerned”.
Most respondents admitted that they are looking for alternatives to help them reduce their monthly expenses. After prices of some food items rose by about 10% in the past year, one in five people started shopping in cheap supermarkets. And one in five decided to unsubscribe from television or other services flow. Twice he said they were forced to leave the house to a lesser extent.
Also, rising gas prices in the wake of the Russian invasion of Ukraine prompted many Britons to drive fewer cars. One in four people admitted to skipping meals and three in belts turned off the heating in their homes. Energy prices have risen significantly in recent months and are expected to rise again in October, according to Sky News.
One in five said they had been forced to borrow money to pay bills, a situation expected to get more complicated by the end of the year, with inflation expected to rise by 10%.
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