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a tik tok On Friday (25) a report was released that collects detailed information about the performance of videos on the platform from October 2020 to October 2021. The analysis distributed hashtags with strong correlation to each category and categorized by size. According to the company, the average engagement rate for hashtags on social media is 12%.
An important metric for advertising purposes is that displaying products on TikTok has become a big deal. As of December 2021, the hashtag #TikTokMadeMeBuyIt has over 7.4 billion views. In addition, the platform currently has over 100,000 content creators from 24 markets.
The company claims that 96.96% of video views occurred on the “For you” page, which is curated by algorithms that adapt to a person’s tastes. Audio is also becoming important: 88% of people say that audio is critical to the app’s overall experience. Songs had a 47% higher video viewership rate on the For You page than hashtags.
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On the other hand, product videos, identified by the hashtag #TikTokMadeMeBuyIt, have been swinging above last year. Study brings this too ideas:
- 73% feel a deeper connection to the brands they interact with on TikTok than on other platforms.
- 78% agree that the best brands on TikTok are those that work with users;
- 70% feel part of the community on TikTok;
- 67% say TikTok inspired them to buy, even when they weren’t thinking about it.
By category, food and beverage videos have seen an overall growth of 106% in the last year; travel, 163%; Sports and outdoor activities recorded the highest rate with 286%. Here is a list of the most popular hashtags:
- #football (#football): over 14 billion views;
- #curiosities (#curiosities): over 10 billion views;
- #flamingo: over 5.7 billion views;
- # Football: over 5.3 billion views;
- # Neymar: over 5.2 billion views;
- #recipe (#recipe): over 5 billion views;
- #food (#food): over 4.2 billion views;
- #receitasfaceis (#easyrecipe): over 676 million views;
- #motorhome: over 272 million views;
- #Vanlife: over 226 million views;
- #issoébrasil (#thisisbrazil): over 90 million views;
- # Sailboat (# Sailboat): Over 147 million views.
source: tik tok
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