Ferrari’s “blacklist” has grown recently – this time, the Italian brand has banned the Kardashian family from buying a “rampant” Cavallino model. No explanation was given as to why the American family could not buy more cars, according to the Spanish newspaper, “Marca”.
Car brands face a challenge in managing their image, and they don’t want to risk eroding their reputation if they don’t know which direction is directing their communications. Among other things, it can harm the future of your business as well as your sales. In the specific case of Ferrari, its cars can cost hundreds of thousands of euros and potential customers do not usually have financial problems but are usually very demanding, so a bad image can be an insurmountable mistake.
Karsashian aren’t the only “scratched” Ferrari characters. Find out other cases:
Justin Bieber – In the case of the Canadian singer, the irresponsible attitude was the main reason for the Italian brand to set a bad example. A few years ago, he drove his Ferrari 458 so drunk that he forgot where he stopped – he spent weeks looking for the car, even though he thought it might have been stolen. In addition, he made several modifications to the other models he owned which the Italians considered unpleasant and vulgar, so they decided not to sell them anymore.
Nicolas Cage – The actor had a conflict with the Cavallino brand when he bought a Ferrari Enzo. Soon, he decided to sell the car due to economic problems. The problem was that he did so for a lot less than it cost him, a gesture the brand didn’t like very much.
Floyd Mayweather – If the Bieber example is an exact thing, then the opposite happens with the boxer. He is considered a bad example for both his toxic lifestyle and his behavior.
50 Cent – In the case of the American rapper, there are two reasons that led Ferrari to lay off him as a customer. On the other hand, some videos were recorded where he was seen cleaning his Ferrari with champagne, and on the other hand, some criticism of the brand on social networks, especially via Instagram – the statements in question referred to one of their cars in fact. The problem is the lack of communication.
Tyga – The rapper is notorious for not paying the bills. Usually he buys cars through rental, but there comes a time when he stops paying, as happened in 2012 with the Ferrari 458 Spider.
Deadmau5 – singer Joel Thomas Zimmermann had a feud with the brand in 2013, which has since banned him from buying one of their cars – the fault lies in the way he modified his Ferrari 458 Spider, which is embellished with an animated design image. The cat slept and the vehicle was given the name Burari. Details that the Italian brand did not forgive and demanded to return the car to its original condition. In the face of the artist’s disapproval, future sales were denied.