Daniel Raposo, a professor at the Escola Superior de Artes Aplicadas, Institeuto Politécnico de Castelo Branco (IPCB), recently edited the book “Design, Visual Communication and Branding” published by Cambridge Scholars in the United Kingdom.
The publication is based on the dimensions of trademark, visual communication and design, taking into account the communication challenges posed by globalization and digital markets and other technological forms and opportunities. Many persistent cases and changes that have been perpetuated through digital communication are discussed in areas such as design, media, communication languages, and audience relations. Artificial intelligence is another debatable factor because it opens the door to other ways of dealing with “big data”, sales, communication or personalization of messages or one-on-one logic.
The IPCP editor has had other professionals and educators nationally and internationally such as Steiner Valet-Amland, Homoeon Golstane, Armita Serajsohedi, Hassan Sadeki Naini, Kedia Rijo, Carolina Marmelo, Valeria Fijo, Fernando Olive, and so on. Rita Goyalho, Angela Duarte, Carlos Rosa, Bruno Silva, Catarina Lellis, Elise de Azevedo Croats and Steven Skokes.
The book “Design, Visual Communication and Branding” is already on sale in specialty bookstores and digital stores such as Amazon, Blackwell, Baker & Taylor, YBP, Ingram and Cambridge Scholars Publishing.
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