The commercial director at Ajax opposes the form of revenue distribution in the Netherlands and refers to Portugal.
Ajax’s commercial director Mino Gilin argues that the Netherlands ‘revenue distribution policy is wrong and highlights the importance of the strong domestic championship, making a comparison with Portuguese teams’ performance in European competitions.
“The most important marketing tool to promote the Division One is to have a strong showing in Europe. Better European performance leads to more interest in the Dutch championship, which means more revenue from TV broadcasts, and more money available to invest in teams. This leads to better players.” And, as a result, it performs better in Europe. “
“But in the Netherlands, we are doing the opposite. We take money from European clubs and redistribute it. The Netherlands wants to be the sixth strongest league in Europe, but for that it has to overtake Portugal. If we compare it, Ajax is in the level of FC Porto. But the best four.” Teams in Portugal – FC Porto, Benfica, Sporting, Braga – are doing much better than our second, third and fourth teams. (…) Therefore, the least smart thing you can do is to make more money from European clubs, ”Gillen reinforced.
“People in the Netherlands are thinking about how to distribute the cake, not how to make it grow or how to benefit from the presence of Dutch clubs in Europe. Here we think:“ Going up, Ajax is going to be very cool, ”said Gelen. Rich, we’ll get him some cash quickly. We may think so, but it is not taking us on the right path. “