The bank’s mobile version provides alerts about customers’ financial health, spending and consumption habits (Image: Pexels)
the bank Santander It announced on Wednesday (20) that it will make changes to its online banking services to improve user-friendliness.
At a press conference, of which business season The spokesperson said the bank is aiming for a “retail experience” until the goal is achieved, with a focus on apps such as iFood and others.
This is where, according to Santander, the need to launch came Gent and On For the mobile version of the bank. According to the foundation, the AI tool “allows customers to receive real-time personalized alerts about their financial health, spending and consumption habits, giving the account holder a clear view of where their money is going.”
“Information clarity is one of the key features of the solution that Santander is bringing to Brazil. The goal is to enable anyone to take control and manage their financial life,” says Flávio Morais, Executive Supervisor of Digital Strategy at Santander, in a statement.
The tool is based on “analysis of the customer’s transaction history in his checking account and cards”. With this, the account holder can be notified even if the installments of the loan he has in another bank have better terms in Santander.
In addition, the platform analyzes customer transactions and notifies if a payment (for example, an electricity bill) has had a significant change in value, if it was paid in duplicate, or if it is overdue, and also categorizes expenses by types Expenses,” the bank explains.
“The solution was developed to ensure that important information about their financial lives does not go unnoticed. This is done through personalized advice and suggestions, as the AI learns more about the customer’s habits,” says Moraes.
The tool has been used since last year in some operations in Europe, such as the United Kingdom and Spain.
In Brazil, the bank states that “a new solution comes to increase the functionality of the Santander ON tool, which currently links the customer with information about his financial life, such as income, limits, regularity of CPF and any restrictions on services provided to credit protection.” In the future, information from other banks will be aggregated through open financing.
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