Yesterday an event that happened simultaneously in Fortnite and in real life in Brasilia and Rio de Janeiro
Samsung has made a special launch of new smartphones from the Galaxy S22 5G line in the metaverse of Fortnite1 And in real life, this Tuesday, February 15th. Unprecedented media strategy includes the concept of “Challenge the Borders” to highlight the functions of Nightography, which allows you to record stunning photos and videos even in low light, from the Galaxy S22 5G*, S22+ 5G* and S22 Ultra 5G*.
The event took place in Fortnite at 7 PM this Tuesday to show off the full potential of Nightography. It happens in Creative mode in Fortnite, and players will be able to watch the unveiling of the product while trying out the night photography function of the Galaxy S22 5G line. In real life, the events take place this Tuesday in the cities of Brasilia and Rio de Janeiro, with special communications about gables in buildings.
The event in the metaverse will see 14 influencers and gamers, including big names like Sharshock, Patriota, Leleo and Caiox, who will be broadcasting the event via their Twitch channels and inviting the public to participate in the all Samsung Galaxy S22 5G map event in Fortnite Creative Mode. Interested parties will be able to enter this scenario through a code that will be released by influencers, livestreams and through Samsung on their social networks shortly before 7pm.”
“At Samsung we always strive to innovate in our products and services and also in the way we interact with our customers. We are always creating campaigns that challenge barriers within the smartphone category for a new way to deliver a product. There is nothing more innovative than launching a smartphone on the last frontier of communication, the metaverse. ’” says Mario Sousa, Senior Director of Marketing and Product for the Mobile Devices Division in Brazil.
“The S line is the brand’s biggest brand and has long been synonymous with technology. Communication should be as innovative as the product,” explains Pedro Utzeri, Vice President of Creative at Leo Bunett Tailor Made.
In addition to the excitement across Twitch and Fortnite, which was designed and produced by Leo Burnett Tailor Made in conjunction with specialist agency Druid Games and in partnership with Fbiz, the project will also be disseminated on open, subscription TV channels, furniture buildings, clocks, gables, bus shelters, shopping malls and a cinema. In SP, RJ, and DF.
* Enabled for 5G technology. Actual speed may vary by country, carrier and user environment. Check with your carrier for availability and details. Download and streaming speeds may vary depending on the content provider, server connection, and other factors. Only a USB-C cable is included with the product. Request a free refund of the converter via the website www.samsungparavoce.com.br/within a maximum period of 30 (thirty) days from the issuance of the invoice for the Product.
1 This is an independently created Fortnite Creative Mode experience and is not sponsored, supported, or managed by Epic Games, Inc. Powered by Epic Games, Fortnite Creative Mode offers a wide range of tools to enable anyone to create games and experiences. In Fortnite Creative Mode, anyone can create their own experience online for free and share it with Fortnite fans around the world.
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Eduardo “Sgt Rock 1967” Rocha is the creator of Nós Nerds! Experienced and experienced computer technician and gamer.
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