Reddit is about to make video the cornerstone of its mobile app. With its introduction to TechCrunch, the company provides a video feed of everything similar to TikTok to iOS app users through a specific section.
By clicking on the button, the user will see a selection of sliding videos from each of the subreddits he has subscribed to, as well as related communities. As usual, the user can vote for it, vote for it, comment or receive prizes.
There was a basic version of this experience available before, but only if the user clicks on a video – and the first videos you see will come from the same subreddit. The new tab aims to “leverage the community with videos,” according to a Reddit spokesperson, and that means creating a “unified” experience that matches what users expect from app-based video players.
Reddit did not say how long all iOS users can wait for the feed, or when they will have an Android version. The video section hit a handful of iOS devices sometime in July.
This is not an impressive step. Reddit began its live video streaming trajectory in 2019 and bought TikTok competitor Dubsmash in December 2020. Although the company’s code was not used in the feed (which will come with future products), the Reddit acquisition indicated Reddit’s intent – it wants to maintain its network relevance at a time when The video is very important. Although video is not considered the center of attention, nowadays video is still more than just a great resource.
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