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Publicity in the Champions Final brought in nearly $15 million for sponsors

Publicity in the Champions Final brought in nearly $15 million for sponsors

Vinicius Lordlow

Executive Sports

According to a study by Relo Metrics, tags around the field were effective in strategy. But does this still make sense?

Chelsea and Manchester City met in the Champions League final. The value generated from media exposure for sponsors with billboards to broadcast to only the US and UK has been nearly $15 million, according to a study by Relo Metrics. And theThe Relo Metrics study showed that Nissan (~US$1.8 million), Expedia (US$1.7 million), Heineken (US$1.6 million), PlayStation (US$1.4 million) and MasterCard (US$1.4 million) benefited. But how does this strategy work?

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