The National Basketball Association (NBA) and Amazon, Monday (17), announced a long-term agreement to broadcast NBA matches live exclusively on Prime Video in Brazil. Prime Video will begin broadcasting up to 87 NBA regular season games across the country during the 2022-2023 league season, which kicks off Tuesday, when the Boston Celtics host the Philadelphia 76ers (8:30 p.m. EST) and Los Angeles Los Angeles. State Warriors, NBA champions, at 11 p.m.
Prime Video will begin streaming up to four NBA-exclusive games each week on Tuesdays and Thursdays during the 2022-2023 regular season, as well as up to 24 Playoffs and a variety of original NBA content throughout the season, including pre- and post-game shows, Weekly shows with highlights, reviews, news, classic games and other programming hosted by local celebrities and influencers. With live Portuguese-language commentary from local broadcasters and on-air talent, live NBA games and programming will be available as part of a Prime Video subscription in Brazil.
“We are very excited to expand our relationship with the NBA and give Brazilian basketball fans access to NBA games and other exciting NBA content,” said Marie Donoghue, Vice President of Global Sports Video at Amazon.
“We are excited to be working with Prime Video and building on our long-standing commitment to bringing NBA games and content to fans in Brazil on the devices and platforms they use most often,” said Rafael Elia, Vice President of Global Media Distribution, NBA Brazil. Latin america.
“We are always looking for creative ways to diversify our distribution and provide fans with the best options to experience the excitement of the NBA,” added Rafael.
The NBA reaches more than 45 million fans in Brazil through a wide range of programs, content and events, including the “NBA House 2022, Presented by Budweiser”, which was held in Sao Paulo during the NBA Finals. During the 2021-2022 season, Jr. NBA – the league’s global youth basketball program for boys and girls – has reached more than 3 million young people in Brazil. In addition, there are 20 NBA-branded retail stores in Brazil, offering a variety of official league and team merchandise.
NBA Games Live on Prime Video in Brazil joins a growing selection of live sports on the service globally, including Ligue 1 and Roland Garros in France, Premier League in the UK, ATP Tennis and WTA Tour and Autumn Nations Series rugby in UK and Ireland, UEFA Champions League in Germany and Italy, Thursday Night Football and WNBA in the US, New Zealand Cricket in India and much more. This year, Prime Video also broadcast Copa do Brasil matches in the country.
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