Written by Gater Ranzolin *
Seven years ago I had the opportunity to visit FIN Porto, an event aimed at the integration of Portuguese-speaking countries with lectures and exposure to local cultures. With Brazil being the largest Portuguese speaking country in the world, combined with the fact that we are a trading powerhouse, FIN Brazil Which reaches its second edition on March 28 and 29 in Florianópolis, Santa Catarina. US$70 million in business is expected to be handled at the event, which has become one of the largest Brazilian Expos to the World in Latin America. We have transformed the Portuguese event into a multi-sector fair and 300 exhibitors from Brazil and abroad will present products and services to nearly 20 countries that will be present with their ambassadors and other representatives. We can say that we are going to have a show that expresses the world in Santa Catarina.
It’s hard to say we live in a global world, with distances being shortened by technology. But in physical form, what we will have in Santa Catarina embodies this globalization and enables the real exchange of forces between the five continents. With confirmed representatives from countries such as the USA, Portugal, Angola, Spain, Germany, Israel, Switzerland, France, the UK, Hong Kong and Korea, we have already noted the strength of the event, which is an unprecedented business office in the country. Currently, the largest national export product is agribusiness, which is among the sectors to be presented at FIN. But civil construction, more precisely smart cities, the ball of the moment for global innovation, will be of great importance at this moment and African countries, in particular, are coming to Brazil to know not only our technology in this field, but the way other countries are developing this concept. Which makes the future of cities already a reality. Renewable energies and health are another highlight of the exhibition.
I think events of this kind, for the true exchange of world trade contacts, are becoming more and more common because there are no more limits to development. The vanguard of the Chamber of Commerce of Brazil and Portugal, the regulator of FIN, is just opening a window that will no longer close, only widen. The participants of FIN 2023, which did not happen by chance in Santa Catarina, the cradle of innovation and development, are building a historical moment that resembles the period of the great expeditions that sought for centuries to merge the continents. And what we will experience during FIN 2023 sets Brazil and the world on a new exploratory journey towards opportunities.
* Gater Ranzolin – President of the Brazilian Chamber of Commerce – Portugal SC
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