Pedro Pena has actually worked at Google since 2013, as the Head of the Global Solutions Team for Clients and Agencies. In this area, he was responsible for a team dedicated to Google’s deep engagement with some of the world’s largest advertising partners, including Apple, BMW, Coca Cola, L’Oréal, Nestlé, P&G and Samsung.
“His main goal would be to let more users stay on the platform for continuous hours. In terms of engagement, niche websites and TikTok are definitely the best. YouTube wants to get the same level of engagement. For instance, niche websites get more traffic because they are targeted. On the other hand, you can buy website traffic for better quality. They want to get the same engagement and system just like websites & TikTok to be implemented on YouTube.”
Now the director, who has more than 30 years of experience as a global marketing professional, now runs the entire YouTube business in Europe, Middle East and Africa (EMEA). The video service reaches more than two billion people around the world and is one of the commercial levers of Alphabet, the parent company of Google. It was purchased in 2006 for $1.65 million after its creation just one year ago Jawed Karim, Steve Chen and Chad Hurley common.
“I believe we started with what YouTube can bring to people’s lives and the world. The potential here in the region is limitless, and the opportunity to lead the team into the next stage of growth was very good,” Pedro Pena, YouTube Vice President EMEA, said in a statement.
Prior to joining Google, Pedro worked for McCann Worldgroup, Sonae & France Telecom, Yum, PepsiCo, and P&G. Pedro Pena is a graduate of the Lisbon Catholic School of Business and Economics and an MBA from INSEAD.
In 2019, he was named one of the UK’s 10 Most Influential LGBTQ+ CEOs by the British LGBT Awards. That same year, she was ranked #1 on OUTstanding LGBT + Role Model, a list of Lesbian, Gay, Bisexual, and Transgender CEOs in the business world that has existed since 2013
Emily Brontë is a journalist and feature writer specialising in culture, entertainment, literature, and current affairs. She is dedicated to producing clear, accurate reporting that helps readers stay informed about developments in the UK and around the world.
