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Home sport

Paris Olympics: Fashion brands sign official uniforms for nations

Zera Barrett by Zera Barrett
September 3, 2024
in sport
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Paris Olympics: Fashion brands sign official uniforms for nations
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Sport and fashion go hand in hand, and the Olympic Games are a testament to this union. For the Paris Games, which begin on July 24, 2024, the various competing nations have collaborated with fashion brands to develop the uniforms that will be worn in the French capital.

Come check it out!

Olympic Games Unified Olympic Games France - Capitals
The Olympic Games will be held in France.

Brazil

The Brazilian delegation is set to perform at the official opening of the Olympic Games on July 26, wearing a collection designed by Riachello. What draws attention to the pieces is the hand-embroidered embroidery by artisans from Rio Grande do Norte. The designs represent the country’s fauna and flora, with symbols such as the jaguar and local leaves.

During their stay in Paris, the athletes will wear Chinese costumes. The pinnacle of sportsAccording to Brazilian Olympic Committee (COB)The clothing has been developed to ensure maximum comfort. The brand will dress 700 people, including athletes, officials and staff.

Olympic Games Unified Olympic Games Brazil - Capitals
Gymnast Rebecca Andrade

Olympic Games Unified Olympic Games Brazil - Capitals
The uniform to be used at the opening of the Olympic Games was developed by Riachuelo.

Olympic Games Unified Olympic Games Brazil - Capitals
Peak Sports Signed Fashion

France

Blue, red and white will likely be the dominant colors of these Olympics. After all, the Games will be held in France, and the host delegation will be displaying this painting wherever they go. That’s why the local federation invited the Parisian artist Stefan Ashbollbrand founder Streetwear Pigalle.

The extensive collection has been developed for athletes from all sports with French competitors. The uniforms will also be used by the Paralympic delegation, as well as at media events and podium ceremonies.

Olympic Games Unified Olympic Games France - Capitals
Designer designs uniforms for all sports

Olympic Games Unified Olympic Games France - Capitals
Symbolic colors are highlighted.

Olympic Games Unified Olympic Games France - Capitals
Uniform details

US

Since designing the U.S. Olympic uniforms in 2008, Ralph Lauren has provided the collection for the Paris Games. Vintage designs, and as always, a strong emphasis on the country’s flag, draw attention to the uniforms, also designed for the Paralympic delegation.

Olympic Games Olympic Games Unified United States - Capitals
North American delegation

Olympic Games Olympic Games Unified United States - Capitals
The brand continued the traditional exaggeration in detail.

Ralph Lauren designed the U.S. Olympic uniforms for 16 years.

UK

The kit the British delegation will wear has been designed by Adidas and features a “patriotic” design, following criticism of experimentation and dismantling at previous sporting events, including a kit designed by Nike. The UK colours are simply taking over the athletes’ clothing.

Olympic Games Unified Olympic Games UK - Metropolis
The British delegation to this year’s Olympic Games

Olympic Games Unified Olympic Games in the UK - Capitals
Adidas chose to use a simple design.

Olympic Games Unified Olympic Games in the UK - Capitals
cycling outfit

Haiti

The Haitian delegation will perform at the opening of the Olympic Games in Paris in a look created by the Haitian designer. Stella JeanWith vibrant prints by illustrator Philippe Dodard. The women’s version includes a full skirt and a waisted jacket.

Haiti's official uniform for the 2024 Olympic Games - Capitals
the Looks From Haiti to the opening of the Olympics is a fashion designer

Haiti's official uniform for the 2024 Olympic Games - Capitals
The pieces were designed by designer Stella Jean.

Haiti's official uniform for the 2024 Olympic Games - Capitals
With prints by Philippe Dodard

Paris Olympics

The Paris 2024 Olympic Games are scheduled to open on July 26. The competitions will be held from the 24th of this month, with competitors from five continents competing for the coveted medals. The Paralympics will be held from August 28 to September 8.

Did you read all the notes and reports in today’s column? Click here. Also be sure to check out the posts on Instagram.

Zera Barrett

“Food fanatic. Organizer. Hipster-friendly tv specialist. Avid reader. Devoted web ninja.”

Zera Barrett

Zera Barrett

"Food fanatic. Organizer. Hipster-friendly tv specialist. Avid reader. Devoted web ninja."

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