DrAccording to Specialty PressOnly 12% of iOS users globally (4% in the US) click ‘Yes’ in the option to track apps, which are used for advertising purposes.
This percentage is based on a sample of 5.3 million daily active iOS 14.5 users.
It should be remembered that upon the launch of iOS 14.5, the platform created by Mark Zuckerberg provided “ App Track Transparency, ” a mechanism developed to enhance transparency for users, and put in their hands the option to choose whether or not they want it. Keep track of visited apps and pages.
The change is intended to be a step towards improving the privacy terms of platforms like Instagram and Facebook, after the scandal in which Cambridge Analytica was implicated.
Minuto News has been nominated for Marketeer Awards
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