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Only 12% of iOS users agreed to track data

Only 12% of iOS users agreed to track data

DrAccording to Specialty PressOnly 12% of iOS users globally (4% in the US) click ‘Yes’ in the option to track apps, which are used for advertising purposes.

This percentage is based on a sample of 5.3 million daily active iOS 14.5 users.

It should be remembered that upon the launch of iOS 14.5, the platform created by Mark Zuckerberg provided “ App Track Transparency, ” a mechanism developed to enhance transparency for users, and put in their hands the option to choose whether or not they want it. Keep track of visited apps and pages.

The change is intended to be a step towards improving the privacy terms of platforms like Instagram and Facebook, after the scandal in which Cambridge Analytica was implicated.

Also read: Apple leader advised Zuckerberg to delete user data

Minuto News has been nominated for Marketeer Awards

a Accurate news He is a candidate for the 2021 edition of Marketeer Awards, In the category digital media. Voting continues until May 31.

To help us win, you only need to access the website of the initiative organized by the magazine Marketer, Clicked Here, Go ahead to complete the form, and choose Accurate news In the category digital media And then formalize the vote. Thank you for the preference!

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