Jessie Ware is set to begin what her team describes as a “new era” with the release of her latest single, I Could Get Used To This, due out on Friday 19 January via Island EMI Records.
The London-born singer-songwriter, whose recent work has helped cement her reputation as one of the UK’s most consistent contemporary pop performers, is returning with new material almost three years after her fifth studio album That! Feels Good! delivered both critical acclaim and strong commercial momentum.
The release positions Ware once again in a competitive UK music market that has increasingly rewarded established artists capable of delivering both streaming performance and high-profile live moments. While the announcement does not include sales targets or touring details, the single is being presented as a key opening statement that could shape the next stage of her recording and performance strategy.
According to the release, “Jessie Ware announces brand new single ‘I Could Get Used To This’, and the opening statement of a new era. Out Friday 19th January via Island EMI records.”
The single follows That! Feels Good!, which debuted at No. 3 on the Official UK Albums Chart and delivered Ware’s highest-ever entry on the US Top Album Sales chart — a milestone that underlined her growing international profile. In an industry where sustained chart performance can translate directly into higher touring demand, stronger brand partnerships and longer-term catalogue value, the album’s results placed Ware in a favourable position heading into her next release cycle.
The album was widely praised by major outlets including The Guardian, Pitchfork, Rolling Stone, NME and USA Today, reinforcing Ware’s credibility across both mainstream and specialist audiences. Such cross-market support has become increasingly important for UK artists, where critical attention can help drive discovery and longevity in a crowded digital marketplace.
Since the album’s release, Ware has maintained visibility through a series of landmark performances and appearances that strengthened her positioning as both a live act and a cultural presence. The press material highlights “landmark live moments at Glastonbury, Primavera and the British Fashion Awards”, pointing to the type of high-profile platforms that can elevate an artist’s commercial value and keep audiences engaged between major releases.
In addition to the festival circuit and awards-related performances, the continued popularity of several singles from That! Feels Good! has helped sustain Ware’s momentum. The release cites “the runaway success of singles including ‘Free Yourself’, ‘Pearls’ and ‘Begin Again’,” which contributed to the album’s wider profile and kept Ware in rotation across both radio and streaming audiences.
The new single appears designed to build directly on that foundation, with the press release suggesting Ware is maintaining the musical confidence of her last project while sharpening her direction for what comes next. “That momentum carries forward here, but with a renewed clarity of purpose,” the release said.
While details of the track’s production credits and promotional campaign have not been disclosed, the announcement positions I Could Get Used To This as a significant creative and commercial marker. “I Could Get Used To This is Jessie Ware at her most radiant and fully realised,” the release added.
For Island EMI Records, the single release represents another high-profile UK pop launch in a market where established artists remain a key driver of revenue and audience retention. Major label strategies have increasingly focused on extending the lifespan of artist brands through carefully timed releases, premium live appearances and international expansion, particularly in the US where chart performance can unlock new commercial opportunities.
Ware’s previous album’s performance in the US Top Album Sales chart indicates that her reach is extending beyond the UK and Europe, and that her future releases could play into a broader global strategy. The label’s decision to frame the new single as the start of a new chapter suggests further releases may follow, potentially including an album campaign or expanded live schedule.
The announcement comes at a time when UK pop acts face a shifting landscape shaped by evolving streaming consumption patterns, rising touring costs and intensified competition for attention. In that environment, artists with proven track records and strong live reputations are often better placed to convert new releases into sustained commercial outcomes.
With That! Feels Good! still viewed as a defining moment in Ware’s career — both in terms of critical response and chart impact — I Could Get Used To This will be watched closely as an indicator of whether she can extend that trajectory and translate her recent momentum into the next phase of her catalogue.
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