a Adam Mosseri, who is in charge of Instagram, has shared a video on his Instagram and Twitter pages where he explains some of the changes being made to the platform.
“We are no longer a photo-sharing app,” Mosseri says, noting that Instagram’s biggest competitors are TikTok and YouTube. The video is, of course, one of the biggest Instagram hotspots of late, and based on Mosseri’s video, it’s clear that it will go on. The goal is to entertain the users.
The Instagram leader also indicates that in the near future his team will focus on three other areas, namely working with content creators, developing the digital commerce area and also the messaging aspect.
Changes are coming to video on Instagram
At Instagram, we’re always trying to create new features that help you get the most out of your experience. We now focus on four main areas: Creators, Video, Shopping, and Messaging. pic.twitter.com/ezFp4hfDpf
Adam Mosseri (@mosseri) June 30, 2021