Digital Convergence … 11/30/2021 … Digital Convergence
The UK TV viewer measurement company now covers data from streaming services and video sharing sites, including Amazon Prime, Disney + and Netflix, TikTok, Twitch and YouTube.
The first result for October 2021 represents one-third of the total views identified by everyone with online content over 4 years. There were 231 minutes a day, of which 156 minutes (or 68%) consisted of content from the broadcasters, 35 minutes of on-demand video content and 40 minutes of viewing on video sharing sites.
In an exclusive preview of the new data type now available, BARB is releasing the most viewed shows on all broadcasters and streaming services in October 2021. Round 6 of Netflix ranked tenth with 5,774 million viewers. The BBC1’s Strictly Come Dancing (10,435m), Channel 4’s The Great British Back Off (8,889m) and ITV’s The Larkins (6,580m) are the top three, respectively.
Also three Netflix shows and one Disney + title, Black Widow are among the 100 most viewed shows in October. Amazon Prime Video is the highest rated show in the top 100 this month.
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