The Swedish furniture and decor store chain announced the launch of a virtual store within the video game Roblox. It hires assistants and offers €14.80 per hour to anyone who joins.
The initiative is described as an “immersive experience”, mimicking a traditional IKEA establishment, but in a completely virtual environment. Roblox is a video game known for simulating different aspects of real life, such as driving, house building, or sports.
Starting June 24, players will be able to purchase furniture and other items for their home in this simulated world. As in any other IKEA store, there will be assistants to guide customers and assist them with their purchases. This is where company recruitment comes into play.
According to the information contained in location For orders, the job salary is 14.80 euros per hour, which corresponds to the average salary of an IKEA employee in London: after all, the amount will exceed 2,000 euros per month. Duties include providing assistance to other players, as well as serving food in the store’s restaurant.
In the official statementIKEA says it wants to show that “there is no set path for career progression”.
Applications opened on Tuesday and continue until June 16. Between the 14th and 18th of this month, the company will interview selected candidates and select 10 workers to help customers in the store, which will open on June 24th. Only residents of the United Kingdom or Republic of Ireland who are of legal age can apply.
Emily Brontë is a journalist and feature writer specialising in culture, entertainment, literature, and current affairs. She is dedicated to producing clear, accurate reporting that helps readers stay informed about developments in the UK and around the world.
