RIYADH, Saudi Arabia – Technology brand HONOR marked the launch of its latest smartphone, the HONOR X9d 5G, with an unprecedented half-time show at the Al Hilal vs Al Shabab match in Riyadh. The event at Kingdom Arena celebrated both innovation and endurance, as the device took centre stage in a live performance that combined spectacle, technology, and a record-breaking feat.
The collaboration between HONOR and Al Hilal Football Club, one of the Middle East’s most celebrated teams, brought fans a dramatic display that symbolised strength, resilience, and shared excellence — values central to both organisations. The event also underscored HONOR’s growing presence in the Saudi market, following the successful debut of the new “Unbreakable AI Smartphone.”
A Sky-High Launch Performance
During half-time, spectators watched as the HONOR X9d 5G was lifted high above the stadium by a drone before being released mid-air, broadcast live on Kingdom Arena’s massive screens. The phone’s descent ended in front of thousands of cheering fans — a daring demonstration of the device’s durability and design integrity.
A lively host led a countdown to the drop, and when the phone hit the ground unscathed, it was presented to the crowd to showcase its resilience. The performance was intended not merely as entertainment, but as a live demonstration of the product’s engineering strength.
According to the company, the stunt served as a metaphor for the X9d 5G’s design philosophy — a smartphone capable of withstanding “whatever life throws at it” without sacrificing aesthetics or performance.
A Guinness World Record Achievement
The highlight of the evening came as a representative from Guinness World Records™ entered the field to certify the HONOR X9d 5G’s official recognition for the highest smartphone drop ever recorded. The certification reinforced the company’s claims of industry-leading durability and further elevated the impact of the event.
The Guinness World Record acknowledgement, combined with the live demonstration, drew significant attention on social media across Saudi Arabia and beyond. For HONOR, the moment symbolised both an achievement in product innovation and a demonstration of brand confidence in front of a global audience.
Shared Values and Partnership with Al Hilal
The collaboration between HONOR and Al Hilal extends beyond sponsorship. The partnership, company representatives said, reflects the shared commitment of both brands to excellence, endurance, and community engagement.
“Partnering with Al Hilal brings together two brands that share a passion for strength, innovation, and performance,” said Mr. Jerry, Country Manager of HONOR Device KSA. “The HONOR X9d 5G is built to withstand the unexpected while delivering cutting-edge performance. Sharing this milestone with Al Hilal fans made the launch even more memorable.”
Al Hilal’s Kingdom Arena, already known for hosting high-profile sports and entertainment events, served as the perfect backdrop for HONOR’s ambitious presentation. The event was also seen as a nod to the growing synergy between technology and sports marketing in the Gulf region.
The “Unbreakable AI Smartphone”
Designed for durability and performance, the HONOR X9d 5G is built for users who demand both power and reliability. The device has received the SGS Triple Resistant Premium Performance Certification and SGS 5-Star Comprehensive Reliability Certification, validating its drop, water, and heat resistance.
It also features the largest 8,300mAh battery in its class, enabling extended use without frequent charging, and a 108MP OIS AI camera capable of professional-grade photography and editing powered by AI technology. The X9d 5G combines these engineering features with a sleek, contemporary design, positioning it as a flagship device in the growing AI smartphone segment.
Through this launch, HONOR sought to highlight not only the phone’s technical capabilities but also its role as a symbol of resilience — blending human creativity, advanced engineering, and bold marketing innovation.
A Celebration of Innovation and Connection
HONOR described the event as a celebration of connection — between technology, sport, and people. The company said it aimed to demonstrate that true innovation goes beyond the product itself, encompassing the experiences and emotions shared among communities.
“Through this event, HONOR demonstrated that true innovation goes beyond technology — it’s about connecting with people, sharing memorable experiences, and celebrating moments that inspire and bring communities together,” the company said in a statement.
The event’s combination of a record-breaking stunt, live engagement, and partnership with one of the region’s most iconic football clubs underscored HONOR’s broader ambition to strengthen its brand presence in the Middle East, a key market in its global expansion strategy.
About HONOR
HONOR is a global AI device ecosystem company committed to redefining human-to-device interaction in the era of intelligent technology. The firm’s portfolio includes smartphones, PCs, tablets, and wearables, aimed at integrating AI seamlessly into everyday life. Through collaboration with global partners, HONOR continues to develop what it calls a “value-sharing ecosystem” that bridges innovation with accessibility.
For more information, visit www.honor.com.
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