Google announced that it will open its first physical store in the United States. Previously, the Mountain View giant had already seen the opening of “popup” spaces in the country, and now it intends to dedicate itself to a permanent business, in a format somewhat similar to Apple’s stores.
In its official blog, the company, which states that the decision is an important step in its history, clarified that the city chosen to be the “home” of the new Google Store was New York. The store will be part of Google’s urban campus in Chelsea, as it is also based in New York.
According to the company, consumers will be able to browse a wide range of their products on the Google Store: from Pixel smartphones to Fitbit fitness bands, through Nest smart speakers and Pixelbook computers. “Throughout the store, visitors will be able to experience the way our products and services work together,” Google says.
The space will have Google specialists who will help consumers, for example, solve problems with their devices or select the product or service best suited to their needs. Google announces that the store will be the venue for specialized workshops that will be available throughout the year.
If all goes as planned, the first Google Store will open this summer. To keep employees and visitors safe in this context of the COVID-19 pandemic, compliance with rules such as the use of masks, hand disinfection or social distancing will be mandatory.