Considered one of the largest beer competitions in the world, World Beer Awards, Held in London, Ashby British Strong Ale, brewed in Ambaro, in the interior of São Paulo, was chosen as the world’s best in the bitter category, in which drinks with an alcohol content of more than 5.5% compete.
Ashby Brewery, created in 1993, won the award for most English beer in the country where the style was created.
The winning drink has an intense and remarkable taste, malted in the English ‘ales’ tradition, with four types of malt and aromatic hops, which provide flavors of almonds and yellow fruits.
This is not British Strong Ale’s first award. In 2016, he was awarded the Copa Cervezas de America GCA. He won gold at the European Beer Challenge this year and in 2022.
How do you decide which beer is the best?
A The dispute is carried out in three stages. First, technical experts analyze and select the best beers from each country, each awarding gold, bronze and silver medals.
More than 3,200 breweries from approximately 50 countries participated in the first phase.
In the second phase, only gold medal winning breweries participate and compete against each other for the title of winning country in each category.
The third phase includes only brands that are well rated in the previous phase and then compete for the world’s best title in different categories.
In addition to winning the world’s best award in the bitter category, Ashby won two bronze medals in the first round of the competition: one for its Ashby Pilson, lager category, and another for its Ashby American Pale Ale. Light beer type..
The brewery won a silver medal at the World Beer Awards with its Ashby Weiss, made from wheat malt and opaque.
“Winning this award at a prestigious competition like the World Beer Awards, which is a competition where breweries from different countries participate, makes us proud. To see a Brazilian brand win the title of the best in the world is something amazing for our history”, says Scott Ashby, founder of the brewery.
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