The privacy of its customers was a priority for Apple, and in this sense, the technology launched at the beginning of the year the function Application tracking transparency (ATT), built into iOS 14.5, which asks users for permission to collect data. Thus, rules have been put in place that prevent apps from collecting certain information.
As expected, Facebook and other similar apps quickly showed their displeasure, as they would lose business as well as data that is critical to the normal operation of their platform. Rumors have emerged for some time that despite opposition to what has been legally established, Facebook and Snapchat could collect data, even without users’ consent.
A flaw in tracking apps was discovered recently, after it was confirmed that Facebook and Snapchat are already collecting data from users. It has been legally established that the request “Data cannot be derived from a device for the purpose of uniquely identifying itThus, the data was collected anonymously, without any consent.
According to a report by financial times, Companies such as Snapchat and Facebook were allowed to “continue to share information about iPhone users as long as the data is anonymized and aggregated, rather than being linked to specific user profiles”.
Meanwhile, Snapchat has already announced that it plans to sell “data from 306 million users to advertisers.” Facebook is trying to find ways to continue collecting data despite all the bans.
So, even though the user has settings on the iPhone that prevent the platforms from tracking their information, it is possible that some apps can access their data, even without this knowledge.
Apple should set new rules to try to deal with this situation, as the number of dissatisfied users is likely to increase in the near future.
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