“Call of Duty for over 150 million players.” This is the title of an ad page Microsoft bought in two prominent UK newspapers Financial Times And this Daily mailCarlow has stepped up pressure on the Kingdom’s antitrust body, the Competition and Markets Authority (CMA), in an attempt to pass Activision’s proposed takeover of Blizzard.
The purpose of the announcement is not specified, but it is clear from the announcement: “This is one of our commitments to approve the merger between Activision Blizzard and Xbox. More games for more players on more platforms.”
Call of Duty will reach over 150 million players, says Microsoft UK in announcementhttps://t.co/duy22hsYe2 pic.twitter.com/r6bzGKGXBJ
— Windows Club Games (@WindowsClubBr) March 8, 2023
Even the images chosen for the ad are very clear in their intent, in agreement with Activision’s Blizzard (as it uses their material). Basically they are all gaming devices, or used to play games, images from the Call of Duty series on display: a television, a tablet, a laptop, a smartphone and a small console. Coming full circle is the Xbox Wireless Controller.
In short, Microsoft is doing everything it can to get the CMA’s approval, even if it seeks it, to carry out the transaction. Public opinion supportOne of the fears expressed by the antitrust organization is that it puts on paper that running Call of Duty from platforms other than Xbox is unfounded.
It was revealed today that Sony fears it could end up with complicated versions of Call of Duty on its platforms if Microsoft buys Activision Blizzard.
Jane Austen is a writer and contributor covering culture, literature, lifestyle, and society. Her work focuses on thoughtful storytelling, social trends, and the issues shaping everyday life, delivering engaging and accessible content for readers across the United Kingdom.
