86-60-86 No longer the perfect Victoria’s Secret formula. A brand that has seen many supermodels, and in recent years, supermodels come down to it bridge In lingerie the secret has changed now after several years the income has been decreasing, and now they are betting on women with real bodies.
American football player Megan Rapinoe, 35, Indian actress and businessman Priyanka Chopra Jonas, 38, model extra size 29-year-old Paloma Elsiser, 17-year-old Olympic freestyle skier Elaine Jo and 24-year-old transgender model Valentina Sampaio will become the new faces of the club. underwear.
The wings brand, which has been run by Cindy Crawford, Gisele Bundchen, Alessandra Ambrosio, Helena Christensen and Adriana Lima, is now shedding the pressure of ideal and unrealistic bodies that has persisted since its inception, now focusing on the demands of women, with the new segment called What Women Want.
Martin Waters, president of Victoria’s Secret, said in a statement that the journey the company is now beginning is aimed at making the brand “the world’s leading advocate for women.” “This is a radical transformation of our brand, and it is a change that we embrace from within,” the president said.
The footballer, and the main face of the new sector, stated on the social networking site Twitter, that the new ambassadors are “icons of our time”, and that they will work to “show their individual and collective beauty and strength to all women”. To The New York Times, Rapinoe asserted that the previous image of Victoria’s Secret sent a “paternalistic and sexist” message, being the brand “from a male perspective and through what men want.”
It is known that one of the first initiatives of the new VS Collective will be the launch of a file audio notation Where founders share personal stories and experiences. Beside that audio notationThe brand announced the launch of the Global Women’s Cancer Fund, with the aim of funding innovative research projects on treatments and treatments for specific types of cancer in women, as well as supporting female scientists.