Kaboom!, E-Commerce The technology and gaming company announced, on Wednesday (30), that Alexander “Gaules” Borba, the eldest streamer In Brazil and second in the world in terms of watch hours, he is the new gaming head of the brand. Influencer joins shop to produce audience-focused initiatives player National.
According to KaBuM! One of the main goals of the brand with Gaules is to create unprecedented opportunities with Tribo (the name given to the community of followers and supporters of the influencer) and the public. player. The business plan that brings the “new sound” to the store includes community tournaments, exclusive promotions with specials, discount coupons, sweepstakes and more news to be announced in the future.
“The partnership advances our goal of connecting people through technology, and brings us closer to society playerwhich is our core. Zhao comes to bring more ideas and innovation to our business. The true way he dedicates himself and connects with the tribe, as well as his creative and transformative ability, has it all with KaBuM! “And great projects ahead,” said Anna Norato, CMO at KaBuM!.
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Partnership between KaBuM! The Gauls comes from the similarities between the two
Kaboom! Previously For a few years I invested in the script player Professionals and amateurs, with its e-sports organisation, KaBuM! Esports, also promotes events targeting different modalities.
On the other hand, Gaules currently owns the rights to display the largest tournaments counter strike In Brazil, to attract peak audiences with matches from Brazilian teams Furia, MIBR, Imperial and Godsent. a streamer It also diversifies its content beyond games, adding the transmission of entire seasons of NBA, stock car And the Carioca Championship.
“We have so much in common. We have grown up and built an amazing community with stories of beatitude and dedication. I am happy to be involved in the plans for the biggest e-commerce in this topic. Technology is part of our daily lives, and bringing a great company into the community is good for both sides. It opened many doors for new talent and many realistic warriors,” Jules explained.
Projects and news of this joint initiative will be announced during the broadcast on the social networks of streamer And KaBuM!.
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