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Until the penultimate day of the Cannes Lions Festival, the Brazilian agencies have won 67 trophies, including ten gold, 24 silver and 33 bronze. There is no set number of prizes to be awarded in each edition. For comparison, there were 982 awards last year, in a version that collected campaigns from 2020 and 2021, and 881 in 2019.
The most successful Brazilian marketing campaign so far was “hair cream”established by the Africa Agency for Brahma.
The movement won seven Lions, one Gold, four Silvers and two Bronzes, in five different categories (Social and Influential, Media, Live, Entertainment for Sports and Brand Experience).
In the campaign, the brand brought the concept of “Brahmosidade” to mind footballby designing a haircut that resembles a beer cup with a collar.
Male footballers Rinaldo (São Paulo), Rossi (Bahia) and striker Cocoa (Corinthians), in women’s football, was the first female players to “use” the novelty that the first copiedBBB Arthur Piccoli and other players.
Results from four categories remain
Winners have already been announced in 25 of the 29 categories – tonight (24), winning campaigns in the categories Film, Glass (which highlights actions that advance gender equality), the Sustainable Development Goals (with actions that support sustainability) and Titanium (which reward the idea of great festival).
Brazilian companies submitted 1,930 works in the festival’s 29 categories. Brazil ranked third in the number of registered campaigns, after only the United States and the United Kingdom.
In 2021, Brazilian agencies won 71 trophies: three grand prizes (the festival’s largest prize, distributed in each category), 14 gold, 20 silver and 34 bronze lions.
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