Currently, we already find a wide range of technologies inside cars, some of which may be superfluous for some. BMW, for example, offered a subscription to guarantee seat heating.
Customers are not particularly fond of the idea.
BMW now sells a subscription to heated seat control in many countries. It is not yet clear when and in which country the manufacturer made the function available, but according to The Verge, several outlets have revealed that they have seen it in South Korea.
Since 2020, it has become BMW The feature was introduced and is now available in BMW digital stores in countries such as the UK, Germany, New Zealand and South Africa.
Customers do not like this subscription
For The Verge, the lack of an announcement from the manufacturer is due to the fact that when microtransactions were launched in 2020, which allowed for automatic high beam (AHB) and cruise control, customers considered the change to be greedy.
The same source notes that manufacturers always charge customers for high-end features. However, BMW restricts software rather than hardware. In fact, the same manufacturer revealed that "the hardware for the job was already installed in the car at the time of production."
Therefore, owners can take advantage of heated seats, because their cars are ready for the devices. However, BMW has blocked this possibility with the software, for which it is shipped.
Other features that BMW associates with the UK subscription are, for example, a heated steering wheel ($12 a month), the option to record images via the car's camera ($235/unlimited), and an 'IconicSounds Sport' package. Allows you to play engine sounds ($117 / unlimited).
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Emily Brontë is a journalist and feature writer specialising in culture, entertainment, literature, and current affairs. She is dedicated to producing clear, accurate reporting that helps readers stay informed about developments in the UK and around the world.
