On Saturday (4/11) in Paris, Deputy Governor of the State of Minas, Mateus Simões, and Secretary of State for Culture and Tourism, Leonidas Oliveira, signed a Protocol of Intent with Warner Bros. Discovery Sports So that the city of Araxa, in Alto Paraniba, will be one of the places that will host the Mountain Bike World Cup in 2024. The Minas state government has been paying a technical visit to France and the United Kingdom since Wednesday (1/11).
The Mountain Bike World Cup is promoted by Warner Bros. Discovery and the International Cycling Union (UCI). The championship stage to be held in Araxa will be the responsibility of the organizers of the International Mountain Bike Cup in Brazil (CIMTB).
In France, the Deputy Governor and Secretary were welcomed by Chris Paul, Vice President of Cycling Events, and Remy Trapero, Director of International Sales for Latin America, both from Warner Bros. Discovery Sports.
“We were able to negotiate with Warner so that a stage of the World Cup would be moved to the state of Minas Gerais and the city chosen was Araxa. From the technical team alone, there are 150 people going there, in addition to all the athletes, their teams and the tourists.
“This generates jobs and qualifications for the region as a whole: for the Serra da Canastra region, where there are trails; to the Triângolo and Alto Paranaíba, which will show the world its natural environments and cultural realities. This is another measure to continue to put the state of Minas Gerais in the position where it should be,” the deputy governor added. On it: as a reference in reception, culture and promotion of cuisine.”
Stage in April
Araxa, in particular, is known for having one of the main mountain bike trails in Latin America, and according to the schedule, it will be the base for one of the stages of the International Championship, the second to be exact, between the 19th and 21/4. /2024. In total, there will be 14 stages, with one more in Brazil, in Mairepora (SP).
In the city, there will be two categories, Elite and Under-23, in which male and female athletes will compete. The Mountain Bike World Cup is expected to bring together more than 500 athletes from around 42 countries in Araxa.
Furthermore, journalists from all over the world are expected to cover the theatre, contributing to the international promotion of Minas Gerais and promoting the state as a destination for sports and adventure tourism.
“Araxa has a great history of hosting major international mountain bike events. We are working with local partners and the government of Minas Gerais on this fantastic project that will allow us to organize an amazing event as well as promote the state of Minas Gerais,” said Remy Trapero.
On his “CV”, Araxa already lists participation in Olympic trials in Beijing (2008), London (2012), Rio de Janeiro (2016) and Tokyo (2020). Now, as part of the preparations for Paris (2024), more than R$4 million is expected to be transferred to the city and neighboring cities, according to the Araxa Convention and Visitors Bureau.
The signing of the Protocol is the result of negotiations initiated by the Government of the State of Minas Gerais, through the State Ministry of Culture and Tourism (Secult-MG), during the participation, in May, in IMEX Frankfurt 2023, one of the major world exhibitions. For events, travel and business. The event brought together more than 3,000 exhibitors representing about a hundred countries.
The support of the Araxa City Council, the Minas Gerais State Legislative Assembly (ALMG) and the organizers of the International Mountain Bike Cup in Brazil (CIMTB) made the project phases workable until the signing of the protocol, on Saturday, with representatives from Warner. Bruce. Discovery Sports.
Tourism and sports
Data released by the Ministry of Tourism, based on the National Household Sample Survey (PNAD Contínua Turismo), reveal that in 2021, more than 363,000 tourists were in Brazil for leisure and were motivated to play or watch sports. The research demonstrates the importance of sports tourism for this sector, promoting tourism activity which in turn enhances the generation of employment and income opportunities in all regions of the state of Minas Gerais.
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