Insider2 Comunicao’s consulting work had international repercussions. The agency’s customer, the gacho Colline de France, appeared in cars from India, the United States and the United Kingdom. The project, located in Gramado, was awarded 1st place in the “Best 25 Hotels in the World” rating by TripAdvisor’s Travelers’ Choice 2021 – Best of The Best.
This was stated before The Daily Mail (RU), Forbes e Travel Weekly (USA) and T.The Bharat Express News (India). In addition to appearing in more than 90 vehicles in Brazil such as: Bahia.Ba, Bons Fludos, Brasil Travel News, CNN, Desejo Luxo, Economia SC, Isto Dinheiro, DCI Newspaper, Jornal de Gramado, Middle North, Best Destinations, MSN, Rondonia. News, O Tempo, Panrotas, Small and Big Enterprises, Traveling, Expanso Magazine and Zero Hora.
Insider2 director, Meron Neto, and journalist and account executive, Lucien Rocha Martins, were responsible for the disclosure. Martinez believes the success is due to the unprecedented achievement – according to her, this is the first time that a hotel in Brazil has toped the ranking – along with strategic actions.
“Since gathering the information to develop the story, work has been done on defining the editorials and the final disclosure to the press. That’s one of the differences in Insider2. We don’t just produce one script. Behind the process, there’s an entire creative activity, which is really part of Insider2’s DNA.”
The TripAdvisor survey is based on the experiences of real travelers who have visited the sites. From these reviews, the most talked about destinations, hotels, attractions and restaurants are ranked.
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