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Home Economy

Amazon is showcasing new AI capabilities at Re:Invent

Ursula Curtis by Ursula Curtis
November 29, 2023
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Amazon is showcasing new AI capabilities at Re:Invent
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AWS is back in Las Vegas for its year-end conference. This year the focus is on the endless possibilities of AI, but also on everything that has been developed so far.

Registration for the Amazon Web Services (AWS) conference is still ongoing but you can barely get around. Cloud computing company (clouds) It is estimated that there will be 50,000 participants, plus speakers and global press, at the AWS Re:Invent conference, but the sense of place is much more than that.

During a short visit to the place, which was still being assembled, Jornal Economico saw several Amazon demos. This year, Amazon is committed to showcasing all the potential functions of artificial intelligence (AI) and everything it can achieve.

For example, in the Internet of Things (IoT) sector, the company relies on the help of artificial intelligence to control its fleets. In a technology that could be used for small or medium-sized fleets, from taxi companies to trucks, Amazon collects driving data. This means that sudden acceleration or braking is recorded.

Something that this technology also brings together is photographs. In other words, every time the driver brakes suddenly, the device takes a picture of the street and determines why he braked in a certain way.

But do not think that this technology applies only to new cars. Since it is a device, it can be placed on an old car to identify the same problem. So, in addition to understanding how drivers drive, an IoT device also helps determine when a car needs maintenance.

Another highlight of the guided tour is PartyRock, an AI solution that launched just over a week ago, within the Amazon Bedrock Playground range. As the name suggests, this solution is a “playground” for creating generative AI applications.

PartyRock is aimed at creating apps, but it also has a more relaxed side: you can create a personalized playlist, recommend a dish based on existing ingredients or tell jokes.

At one presentation, PartyRock suggested names for a potential pet. The on-site press team decided on a yellow Labrador, but the name was left up to the AI: Sunny or Coronel Mustarda.

The journalist traveled at the invitation of Amazon Web Services

Ursula Curtis

“Writer. Analyst. Avid travel maven. Devoted twitter guru. Unapologetic pop culture expert. General zombie enthusiast.”

Ursula Curtis

Ursula Curtis

"Writer. Analyst. Avid travel maven. Devoted twitter guru. Unapologetic pop culture expert. General zombie enthusiast."

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