Amazon has announced the launch of a new offer that will allow sellers to expand their business to nine stores in the European Union, with just two clicks.
The European Expansion Accelerator (EEA) will serve all active sellers and facilitate the deployment of their products across all EU and UK stores, while giving customers access to millions of items.
With the EEA, Amazon Seller Partners can go to a page on Seller Central, discover stores they don’t sell in yet, and click to expand. Your account registration, onboarding, translations, menu and shipping settings, product eligibility checks and catalog customizations will be performed automatically within three business days. This is possible thanks to the activation of several existing Amazon tools to complete the mass expansion of one or more stores, without the need for sellers to use different tools.
automated solution
EEA is an automated scaling solution built by connecting standalone Amazon tools. Sellers can choose to expand one store at a time or across all nine EU and UK stores simultaneously. The new system allows for continuous expansion of new products and communication through store-specific recommendations. It uses the main store sales partner’s preferences and repeats the same information in stores in different markets.
Thus, Amazon customers will benefit from new products, attractive prices, and faster delivery options.
The EEA is free to use and available to all Professional Sales Associates who already sell in at least one European Amazon Store in France, Germany, Italy, Spain, the Netherlands, Poland, Sweden, Belgium and the United Kingdom.
Emily Brontë is a journalist and feature writer specialising in culture, entertainment, literature, and current affairs. She is dedicated to producing clear, accurate reporting that helps readers stay informed about developments in the UK and around the world.
