London, The UK’s largest optical event, 100% Optical, has revealed its full exhibitor line-up for the 2026 edition, showcasing a blend of established names, independent innovators, and first-time participants from across the eyewear and eyecare industries.
Set to take place at ExCeL London from 28 February to 2 March 2026, the award-winning exhibition will feature hundreds of brands, from global leaders to boutique independents, reinforcing its position as the premier gathering for professionals across the optical and ophthalmic sectors.
Among the new exhibitors making their debut at the show are Ocu Care, Monarkh Eyewear, Alexander Wintsch, Albert I’mStein, Ultra Unlimited Studio Area, Sightique Optical Supplies, One Interior Space, and Henau Eyewear. They will join returning household names including Boots Opticians, Alcon, Carl ZEISS, Nikon Lenswear UK, Mykita, and Topcon Healthcare.
Championing Independent Brands
A key feature of the upcoming show will once again be 100% Studio, sponsored by Nikon Lenswear UK. Designed to champion the independent optical community, 100% Studio will highlight boutique eyewear houses, small retailers, and design-led practices from across the UK and beyond.
Confirmed independent participants include Wolf Eyewear, Variation Design, Caroline Abram, Orgreen Optics, Gotti Switzerland, Bird Eyewear, and Woodys Eyewear — all of whom will use the platform to debut new collections and trends to buyers, distributors, and industry professionals.
A Growing Global Platform
Celsa Vazquez, Commercial Director of 100% Optical at CloserStill Media, described the exhibitor line-up as a reflection of the show’s evolution into a must-attend event for the optical industry.
“It’s fantastic to see so many familiar names returning, some of whom have been with us right from the start helping shape 100% Optical into the show that it is today, not to mention the exciting new brands making their debut appearance,” said Vazquez.
She added that 100% Optical 2026 will continue to serve as a meeting point for the entire optical and ophthalmic ecosystem.
“We’re all about ‘where eyewear meets eyecare’, so the 2026 show is about bringing together the entire industry to showcase the latest collections and trends, share exciting innovations and network all under one roof.”
Expanding Industry Collaboration
Organised by CloserStill Media, 100% Optical has become a cornerstone of the UK optical calendar since its inception, offering a dynamic forum for professionals to engage with suppliers, discover product launches, and explore new technologies. The event brings together optometrists, dispensing opticians, distributors, manufacturers, and wholesalers, representing every corner of the optical supply chain.
The 2026 show will feature over 250 brands, spanning independent eyewear designers, global manufacturers, and advanced equipment providers. Visitors will also be able to attend continuing education seminars, technical demonstrations, and trend presentations across multiple stages.
Following its successful introduction in 2024, the 100% Ophthalmology Expo will return alongside the main event. This co-located exhibition provides a dedicated space for ophthalmic specialists, surgeons, and clinicians to collaborate and share expertise with the broader optical community — promoting a unified approach to vision care.
Focus on Innovation and Connection
As the optical industry continues to evolve amid technological advances and growing consumer demand for sustainability, 100% Optical is positioning itself as a hub for innovation, collaboration, and design excellence.
From digital diagnostic equipment to environmentally conscious materials and frames, the 2026 show promises to reflect the sector’s shift toward integrated, patient-focused, and eco-friendly solutions.
“Our mission has always been to strengthen connections across the entire optical community,” said Vazquez. “The 2026 exhibition will highlight not just cutting-edge products and technology, but also the creativity and craftsmanship that make the UK optical market so unique.”
Event Information
100% Optical 2026 will run from Friday 28 February to Sunday 2 March 2026 at ExCeL London.
Visitors can explore the full exhibitor list and register for free entry at www.100percentoptical.com/exhibitor-list.
For more details about 100% Ophthalmology, the dedicated clinical and surgical showcase, visit www.100percentophthalmology.co.uk.
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