LONDON, Social commerce platform WeShop Holdings Limited has launched a new promotional campaign in the United Kingdom aimed at accelerating growth in its user base and retail partnerships following the company’s recent listing on the Nasdaq stock exchange.
The company, which trades under the ticker WSHP, said the initiative — branded “Shopping Starts Here” — will offer enhanced rewards to users who shop through the WeShop mobile application across a wide network of participating retailers.
The campaign marks the first major consumer push in the UK since WeShop completed its public listing and is designed to highlight the firm’s distinctive rewards model, known as ShareBack™, which distributes a portion of the platform’s economic value directly to users.
Under the programme, shoppers receive rewards for purchases made through the app as well as for referring friends and products. Those rewards are issued as WePoints, which can later convert into ShareBack™ rewards representing whole shares in the company.
John Garner, founder of WeShop, said the campaign reflects the company’s broader ambition to reshape how value is distributed in online retail.
“WeShop was founded on a simple but powerful belief, that shoppers should share in the value they create,” said Garner. “‘Shopping Starts Here’ represents the next step in our mission to lead a retail revolution by transforming everyday shopping into shared ownership and returning meaningful value to the users who power it.”
The promotion will run from March 10 through June 30, 2026, and is open to both existing and new users of the platform. Participants will be able to earn elevated WePoints rewards when shopping across hundreds of partner retailers featured within the app.
The categories available through the campaign include health and beauty, travel, fashion and accessories, technology and electronics, home and garden, and pet products, among others.
Unlike traditional cashback programmes or affiliate marketing models, WeShop’s system is structured to distribute a share of the platform’s value directly to members rather than simply returning a percentage of each transaction. The company says the ShareBack™ structure enables shoppers to gain ownership in the business as the platform grows.
Industry analysts note that the model attempts to merge elements of e-commerce, loyalty programmes and retail investing, creating a hybrid platform where consumer engagement directly contributes to equity participation.
By increasing ShareBack™ rewards during the campaign period, the company is seeking to drive several growth metrics simultaneously, including new customer acquisition, deeper engagement with retail partners and higher gross merchandise value (GMV) across the platform.
WeShop said the initiative also aims to introduce more UK consumers to its community-owned retail concept, which blends shopping with social interaction and investment incentives.
The company’s mobile application — available for free download on both the Apple App Store and Google Play — allows users to browse products, share recommendations with others, and earn WePoints through both purchases and referrals.
Those points are then converted into ShareBack™ rewards that represent whole shares of WeShop listed on Nasdaq.
Founded with the goal of creating what it describes as the world’s first community-owned social commerce platform, WeShop positions itself at the intersection of online retail and digital communities. The company currently works with hundreds of retailers and offers access to more than one billion products through its marketplace integrations.
According to the company, the broader objective is to allow everyday shopping behaviour to contribute toward long-term wealth creation for users.
The ShareBack™ rewards programme operates under a registered offering of WePoints, detailed in the company’s Registration Statement on Form F-1, first filed on October 17, 2025. Information regarding the programme and related filings is available through WeShop’s investor relations website.
The company emphasised that the current promotion does not constitute an offer to sell securities and that participation in the programme is governed by the terms outlined in the ShareBack prospectus.
WeShop also cautioned that statements about future performance or outcomes involve inherent risks and uncertainties. Forward-looking statements related to the company’s growth strategy, user adoption and the potential for members to earn ownership are based on current expectations and may differ from actual results due to market conditions or other factors disclosed in regulatory filings with the U.S. Securities and Exchange Commission.
With its latest campaign now underway in the UK, WeShop is positioning the initiative as both a celebration of its Nasdaq milestone and a step toward expanding the platform’s community-ownership model in one of Europe’s largest online retail markets.
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