In the atmosphere of this sunny and light period, Claro invites you to listen to the famous song “We Are the Champions”, by the legendary band Queen, which is covered in special campaign videos that celebrate the beginning of the new year. An anthem for great celebrations, the song is the perfect soundtrack to honor Claro's connections with so many heroes, delivering a vibrant message, with many accomplishments, and starring real customers.
The campaign, which was launched on the fourth Thursday, highlights the awards received by Claro, which enhances the quality and efficiency of the services provided. As measured by Ookla's Speedtest®, the operator has the fastest and most stable 5G network that delivers the best video and gaming experience in Brazil, as well as having the most stable Wi-Fi network in the country. As a leader in the TV sector and with a quality already recognized by the public, Claro proves to be the operator with a complete and reliable portfolio.
The campaign not only celebrates achievements but also highlights the partnership and shared experiences in the trust relationship between the brand and consumers. Selecting these real customers, with a relationship spanning five, ten or 15 years, aims to enhance the satisfaction and success of this relationship, and reinforce Claro's commitment to always keeping them at the centre.
In the video, they experience real-life situations, as they use Claro to communicate with friends, enjoy music, watch favorite shows on TV, work, and share special moments. All this to the tune of the emotive song “We Are the Champions”, performed in a fun, karaoke-like way by Thiago Livre, Claro’s spokesman since 2016.
“The careful choice of track reflects the core message of the campaign: ‘We are the champions’. This is what Claro wants to reinforce, that all the success, all the achievements, all the excellent results of the brand are the result of a strong partnership. Moreover, we show that today’s Claro meets everyday needs.” Par excellence, whether for work, study, family communication or entertainment, we seek real emotions and stories to embody fun and fruitful delivery.“, explains Anne Lopez, Claro’s Director of Marketing, Branding and Communications.
Watch the video here:
This is the second phase of the campaign. a Firstlylaunched last December, which celebrated the end of the year celebrations, with the participation of these same customers and also Paolo Vieira, official spokesperson of Claro since 2022.
“Claro has been constantly investing, evolving and growing, which gives us the pleasure of communicating facts. This campaign is a celebration of all the achievements the brand has achieved over the past year and a welcome message to the new year. We are taking this moment to also celebrate this multi-year partnership between Claro and Talent, so Join all our customers and let us shout and sing that we are champions.“, comments Rodrigo Lugato, Executive Creative Director at the agency.
This entire move is a celebration of another multi-championship tournament for Claro and its millions of customers. In addition to the Ookla Awards, Claro has also been awarded by numerous entities across various services. Anatel, for example, highlights Claro as the operator with the highest mobile customer satisfaction, the company with the leading high-speed Internet service in Brazil and also the leader in accessibility in the Anatel Award.
data sheet
Advertiser: Of course
Product: Institutional
Campaign: Happy Holidays
Title: Karaoke
Agency: Talent
CEO: Leica Bueno
CCO: Vinicius Malinski
Executive Creative Director (ECD): Anna Cavalcanti and Rodrigo Logato
Creative Director: Mariana Vilela and Marina Erthal
Technical Directors: Denny Hamada and Elder Caldera
Editors: Hugo Cacique, Antero Neto and João Gonçalves
RTVC Director: Victor Aloza
RTVC Producer: Luciano Rocha
Chief Experience Officer (CXO) and Vice President of Media: Gustavo Macedo
Media Director: Daniela Gazzano
Media: Eduardo Amato, Kelly Prado, Vaniclade Quiroz, Carolina Pimentel, Tulio Santana.
Head of Business and Project Management Office: Carol Escoril
Business Manager: Bianca Pizzello
Work: Denis Lopez, Gabriela Neres, Flavia Godoy
Strategy: Gabriela Soares, Camila Massari, Felipe Padua, Deborah Pinheiro, João Pedroso, Evelyn Maia.
Content: Rafaela Mosto
Graphic Production Manager: Ingo dos Santos
Graphic production: Matias Santos and Edson Santos
Communications: Reagan Romano and Marjorie Martinez
Clients: Anne Lopez, Vanessa Koster, Giselle Rodriguez, Isabel Brunetti and Tice O'Hara.
Image Producer: Barry Company
Director: Rafa Quinto
Executive Producer: Chris Mello
Service: Daniela Silva and Carolina Teixeira
Director of photography: Fabio Poletti
Production Coordinator: Allen Arra and Diana Mueller
Production Manager: Lou Opido
Technical Director: Billy Castilho
Producer of the piece: Adriana Di Paola
Technical Producer: Nelba Cardoso
Costume design: Juliana Preston
Film Producers: Alice Wolfensohn and Neto Avena
Editor: Koto Benedict
Post-production coordination: All right
Post Production Assistant: Sabrina Kumar
Post-production: Bussola Post
End: Bruno Magoso
Audio Producer: Raw Audio
Music production: Fernando Forni, Ricardo Benda, and Rogerino Pereira
Musical direction: Hilton Rowe
Sound design and mixing: Enrico Macchio and Philip Brownstein
Service: Carol Petrinelli
Coordinated by: Roberio Barbosa
Speaker: Thiago Levert
“Friendly zombie fanatic. Analyst. Coffee buff. Professional music specialist. Communicator.”
