a Medialife Announced this Tuesday the purchase has been completed SBSR Radiowhich is broadcast on 90.4 in Greater Lisbon, and Radio Festival, which is broadcast in Greater Porto on 94.8, an operation that fits into the group’s growth strategy.
In March, the Social Communications Regulatory Authority (ERC) authorized Medialivre, which owns… Correspondent to Manha, CMTV, Negócios, Channel Nowamong others, to purchase the radio stations SBSR and Festival do Norte from the promoter Música no Coração.
In a statement on Tuesday, Medialivre said that the purchase of Rádio SBSR “is part of the growth strategy of the Medialivre Group, which is now present in all sectors of social media, integrating journalism, television, digital and radio into its portfolio.”
These acquisitions allow the Medialivre Group to have a 360-degree positioning, offering its readers, viewers and listeners options of quality, independence and innovation. It also allows the group to provide its advertisers with the best solutions for their communication strategies.
“Just over half a year ago, when we created Medialivre, we announced our strong commitment to strengthening the sector in Portugal,” group CEO Luis Santana said in a statement.
“It has now already completed a week of broadcasting, which has contributed to increasing the television exposure in Portugal and creating jobs in this sector. These acquisitions, in the field of radio, allow the group to build a new offer, in a medium that has managed to remain relevant and which is fundamental in National Media Panorama.”
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