Netflix will boost the service’s game catalog, but not many people are playing them – the Internet

Netflix’s video game strategy started in 2021, Initially with the display of titles through the iOS and Android app, with proposals for smartphones, required to be downloaded in the respective digital stores. In early 2022, the broadcast giant Acquires Finnish studio Next Games, which specializes in smartphone games And the Responsible for adapting Stranger Things, promising to boost investment in the entertainment sector.

Despite the investment, not many subscribers are accessing the games and according to data from Apptopia, citing CNBCAnd the There were 23.3 million downloads globally, with a daily average of 1.7 million users. That number represents less than 1% of Netflix’s total subscribers, which currently stands at 221 million, despite losing nearly a million users in the second quarter of the year, marking the first significant decline in more than a decade.

The Netflix intends to speed up its video game offering and plans to double its catalog by the end of the year. The goal is to increase user retention levels on its platform, with the company justifying that its main competitors are Epic Games’ TikTok and Fortnite for people’s screen time.

The idea is for players to keep themselves entertained during the breaks they take between sets. But the company knows it has a long way to go before video games keep people in service. Thus, your The approach is more experimental, said Greg Peters, Netflix’s chief operating officer, during the fourth-quarter earnings presentation, and he’s looking forward to testing different approaches..

The company’s long-term strategy will be to be able to Create properties directly related to the universes, characters, and stories in your TV series. One of the games available is exactly the adaptation of Stranger Things, with the release of Queen’s Gambit Chess, based on another successful series from the company, being planned. This will be one of the shows planned for the end of the year, which will join the The catalog is estimated at 50 available titles, twice what is currently available.

The company is taking the slow pace, as it learns and experiments with its offerings, with its impact on its subscribers, as people still don’t associate Netflix with video games, he pointed out in a panel in June during the Tribeca Festival.. On the other hand, The possibilities of licensing her most famous series are not excluded and everything indicates that there will be news in this field soon..