Kasturi and Ambro conclude a deal in Europe » Football Mantos

a beaver Announce a Sublicensing partnership with Umbrowhich will allow the English supplier to sell “Double Diamonds” products in the United Kingdom, Germany, Austria, Switzerland, Belgium, the Netherlands and Denmark.

The contract was concluded through GL Dameck, a licensee of Umbro Pro Team, and Castor will have the opportunity to work with several Umbro-sponsored teams in English football, such as West Ham, Brentford, Bournemouth and Luton Town, who are competing in the English Premier League this season, in addition to… To other notable teams such as Ipswich Town, Huddersfield Town, and Forest Green Rovers, who play in the lower divisions.

The new partnership will also allow Kasturi to supply spare parts for Heart of Midlothian, a team in Scotland, a country where Kasturi already has a major partnership with Rangers FC. In addition, the brand will also be able to work with England's men's and women's rugby teams, which will compete in another edition of the Six Nations in 2025.

We are delighted to combine Castor's innovative digital platform and investments in sourcing and distribution, with one of football's great historical brands, Umbro, to reach a new generation of fans. Tom and Phil Behun, founders of Kasturi, said: “Umbro is a global brand that is at the heart and soul of football culture, and this deal represents the first step in the next chapter of Kasturi’s continued progress.”

Photo: Julian Finney/Getty Images

Ewan Scott, CEO and co-founder of GL Dameck, also commented on the news, saying: “We are delighted to partner with Tom, Phil and their team in this innovative elite sporting relationship. Castor’s technological approach, combined with Umbro’s century of authenticity in sport , allows both partners to increase visibility on the playing field while providing consumers with first-class design and innovation.

Following a £145m investment round in November 2023, Castor said this new deal “represents our first step towards a brand segmentation strategy, enabling us to take a significant position in the elite sports markets in the UK and Europe”.

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