ISEG is the first Portuguese business school to launch an exclusive tennis edition in partnership with Portuguese Sango – Executive Summary

The Higher Institute of Economics and Management (ISEG) and the famous Portuguese footwear brand Sanjo have created a pioneering collaboration that has resulted in the launch of an exclusive edition of the Sanjo x ISEG sneakers.

ISEG thus becomes the first Portuguese business school to launch a pair of sneakers, reinforcing its commitment to creativity and innovation in the year in which the school celebrates its 113th anniversary.

This exclusive edition of the Sanjo x ISEG sneakers is available in white and red, with ISEG logo customization and includes custom white laces and red laces.

“The Sanjo x ISEG sneakers represent ISEG’s ability to innovate and the pioneering attitude that sets us apart from other business schools, even with a history spanning 113 years. They represent the way we live our school: they are a mark of identification with the group, but they do not belong to a uniform; Thus respecting each person’s personality and allowing you to combine this piece of clothing with your own clothing, says João Duque, President of ISEG: “It is an irreverent and innovative piece, which only two brands with a history could create and that shows our sustainable commitment, considering the way it was done. Production of sports shoes.

In turn, Helder Pinto, Director of Sango, admits: “We accepted with pleasure and enthusiasm ISEG’s challenge for this collaboration. In the business world, partnerships between brands are not just business transactions, they are strategic alliances. When two brands come together, it’s not just Not just sharing resources or increasing profits, it is about combining values ​​and visions to achieve common goals. This collaboration is based on mutual trust and a common understanding of the ultimate goals. When two historically important brands, like Sanjo and ISEG, decide to join forces, the result can only be… Be really surprising.

The sneakers are already on sale in the ISEG online store and in the physical AEISEG store on the ISEG campus.