Instagram is preparing the competitor Twitter. It will be released in the summer
The new app will be dedicated to text messaging and, although separate, will allow Instagram users to link accounts. The launch should take place in the summer, and it may reach the public as early as June.
bloomberg
Instagram is preparing to launch an app to compete with Twitter. The project is already being tested by some public figures and influencers, Bloomberg offers, which cites insiders on the matter.
The app in question will be individual but will allow Instagram users to link accounts. The launch date is set for this summer, but Leah Habermann, professor of marketing at UCLA – who posted a description of the platform in question – says it could launch as early as next month – June.
The idea would be to have an app dedicated to text posts, unlike what happens with Instagram, which focuses on sharing photos. In March, this possibility was already accepted by Meta – the owner of Instagram – to CNN. “We believe there is an opportunity for a separate service where creators and public figures can share updates about their interests,” a company spokesperson said at the time. If confirmed, the application appears at a time when some users are looking for an alternative to Twitter, after the purchase of this social network by Elon Musk. “Historically, we know Meta likes to recreate features from other apps based on what they expect will be popular with their users,” Habermann said.
A new platform of this kind could be another hurdle for Twitter, which is currently facing the main challenge to overcome Loss of revenue caused by advertisers leaving that network. and this is One of the main tasks of the new CEO will be, Linda Iaccarino, who will take over in the coming weeks. Musk will fit into “Designing New Products and Technologies”.
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