FiChips Food is launching a new expansion model targeting small towns

With a focus on expanding into smaller towns, FiChips Food is a chain of food service With typical dishes from the UK, he announced a new business model. The aim is to make work more flexible and accessible for those who want to work in the food sector with low investment.

The brand new look is offered for cities with a population of up to 50,000. In addition, the franchisor also gains exclusivity to operate in the city. In this form, the store is compressed to real estate from 20 square meters, with an emphasis on Delivery Service and takes away. For the continuity of the business, the franchisor has taken into consideration some aspects, among which are the per capita GDP, consumption potential, and tourism potential.

FiChips Food CEO Hermes Bernardo said that in recent months there has been an increase in demand and interest in opening in small towns. Because of this scenario, the company decided to expand and develop a solution that caters to this niche. 🇧🇷It is an economic model, with low investment in the structure, given that it does not require abundant furniture, and less rent, given the size of the property.”

investment

The initial investment for opening a franchise in this form is R$152,000, including the franchise fee. In addition, this cost also includes working capital, installation expenses, and inventory. FiChips charges royalty and advertising fees. Estimated time to return on investment is 14 months, with expected revenue of R$60,000 and net income between 20% and 25% of that amount.

expansion

FiChips currently has four other business models, such as kiosks, containers, shops and malls, with 90 units sold. At home, the brand is present in the states of São Paulo and Minas Gerais and also in the Federal District. “We see the entire inland regions of São Paulo, Rio de Janeiro, the Midwest and Minas Gerais with high potential and we’re already looking at Goya state,” Hermes said.

The businessman also commented that at least 5 units of this model are expected to be sold in 2022 and another 30 for 2023. Cities such as Vinhedo (SP), Lucas do Rio Verde (MT), Dracena (SP) and Penápolis (SP ) are conducive to receiving business and be on the brand radar.

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