The agreement is valid until 2029
Italy’s first league, Serie A, has sold the TV rights for the next five seasons to DAZN Group – which acquired Eleven’s sports media business in September last year — and Sky Italia, which is owned by Comcast, Bloomberg reported on Monday, citing sources close to the process.
Combined, the deals will generate €4.5 billion for League A. The league could also receive an additional €1 billion over the five-year period linked to the performance criteria, which includes growth in subscriptions.
DAZN will thus acquire most of the rights to the Italian League and will broadcast seven matches weekly exclusively, while the remaining three matches will be broadcast simultaneously through the specialist sports broadcasting company and Sky.
The British sports media group will provide minimum guarantees of about $700 million annually for the broadcast of Serie A matches. Sky Italia offered about $200 million per season.
The Italian League, which was home to players such as Diego Maradona and Zinedine Zidane, has recorded worse financial performance in recent years.
Forecasts for the current season 2023/2024 indicate revenues of 2.5 billion euros, compared to 6.7 billion euros in the top league of world football, the English Premier League. The numbers are from Deloitte and compiled by Bloomberg.
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